Jason Calacanis Tears the Box Open
Here is the Jason Calacanis Affiliate Summit West Keynote Speech with Q&A at the end. It’s long but just fantastic.
I’ve read a lot of negative posts and comments about Jason’s speech, criticizing his lack of affiliate industry knowledge to his foul language. I think much of it is unwarranted and misses the point of the message.
In any industry, and especially affiliate marketing, those on the inside can succumb to the danger of believing this little slice of the total internet pie is the whole pie. We can make ourselves right at home in this little box and forget about what’s outside the box. We need people like Jason Calacanis to tear our box apart and open our eyes to larger possibilities.
As far as his foul language goes, maybe it’s because I’m from NYC and worked in Silicon Alley like Jason but I didn’t see anything wrong with it. Those criticizing that it’s debasing and demeaning should step inside a board room in the Flatiron district. You’d think Jason was pulling his punches.
And I really do understand his point about those bloggers holding up their checks. First time I saw that, I was thinking well what’s the purpose of that? I’ve never seen an internet CEO from the old dot com era, or the new one now, do that. And the reason is that it’s uncouth and, yes believe it or not, the checks they are holding up are small in comparison. I think they post those pictures to get readers to buy into what they are selling, their authority.
Long term thinking will beat out the quick win time after time, and that’s what Jason wanted us to learn. Be anti thin affiliate, pro content and disclosure, and dream of the biggest goal you can attain. And then think 10 times bigger than that.
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Click the Play button to listen to the speech in it’s entirety.
I’ll leave you with this great quote from a post from Scott Jangro on the speech.
And every time you see a PPC advertiser beating out your good ads and driving up your prices with some sneaky tactic, think about this keynote. Every time your minimum bids get jacked up or your ads get deactivated for “quality issues”, think about this keynote. Every time you look at a search result page and wonder why the hell that crappy site got ranked above yours, think about this keynote.
What do you think?
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2 Responses to “Jason Calacanis Tears the Box Open”
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I’m with you. I enjoyed the straight talk Jason provided. I think that it is very difficult to argue with his simple premise: Consumers want and deserve value. Publishers and advertisers that are on the up and up should have no issues with that. My full review is here: http://www.internetgeekgirl.com
Cheers,
Stephanie
Thanks Stephanie. Companies or affiliate marketers that can add value to the users and not just splash a mash up page in front of them are the ones that will stay in business in the long run.