Heroes - Gary Vaynerchuk
March 19, 2008 · Filed Under Heroes · 2 Comments
How amazing is this guy. If you’ve never seen his video show, go check him out at Wine Library. With video on the web still in its early stages, I think Gary is showing us how to get it right. Here’s what he’s doing:
- He’s passionate about the product. He loves wine and is on a mission to share that passion and get more people interested in wine.
- He’s teaching us that wine can be a very rewarding hobby, but can be complex. So he’s making it easy for us to understand it.
- He’s approaching wine differently than we’d expect. Wine is serious business, no? Gary looks like he’s getting ready for a tailgate party at a Jets game. And I’m sure he’d bring a few bottles of wine with him if he was going to the Meadowlands (that’s where the Jets play).
- He’s friendly and looks like the life of the party. I’d love to hang out with Gary and talk wine, and I don’t drink.
- After making us feel welcomed and entertained, he actually teaches us to appreciate the complexity of the wine, from the bouquet (the sniffy-sniff as Gary says), the color as compared to other wines in the category, and the palette experience.
- Then he gives us his opinion about the wine. I think he’s honest about it since I’ve seen him give bad reviews.
So how’s that for a video marketing lesson? Be passionate about what you do, be entertaining, informative, approach from a unique perspective, and be honest.
Is this difficult or something? Where’s the Gary V of coffee? Where’s the Gary V of model cars?
Is it you?
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